September 16, 2019
There are usually two pathways to re-think and change our behavior – even in consumption – we are either making our own and proactive choices, or we are being forced to a certain behavior by others. In the case of consumption, the latter one happens for instance when big brands change their products.
With an ever-increasing public awareness regarding plastic pollution and responding big brands that are willing to take the lead in the consumer goods industry by minimising the global plastic burden, a forced change does not need to be a bad one.
Examples of big brands that have included the conversion to 100% reusable, recyclable or biodegradable packaging on their agenda include Ikea, L’Oréal, Coca-Cola, and Danone. Also in the manufacturing industry, and in particular the automobile industry, there is an increasing innovation towards biobased and biodegradable materials as tackled by companies such as Ford, Mercedes and BMW.
These big brands with the big ideas do actively help to change our behaviours by making the transition towards tackling the environmental plastic burden more common.